October 16th, 2012
Congratulations are in order to Chef Doug Ruley, formerly Head Chef of Bluecoast Seafood Grill in Bethany Beach. SoDel Concepts, owned by acclaimed Chef, Matt Haley, has announced that Chef Dough Ruley will be the new Corporate Chef of the restaurant group.
Chef Ruley will be in charge of overseeing all of SoDel Concepts’ restaurant kitchens, currently 6 in total. He will also manage the food and menus from SoDel’s catering company, Plate Catering. Responsibilities will include supervising all kitchen staff, creating and updating menus, and delegating which items will be prepared for special company events.
Originally from Elkton, Maryland, Doug became enamored with food and the kitchen at an early age. Whether helping bake a birthday cake or preparing live blue crabs, he was up for the challenge. Summers were often spent helping his grandparents tend to the garden, live stock and the smoke house on their farm. Doug attributes his passion for food to days of shucking corn and picking beans, building the foundation of his career.
Shortly after graduating from high school, Doug began working in local restaurants including celebrated Newark, Delaware eatery, Jude’s Diner. After training in a Rehoboth Beach restaurant kitchen the following summer, Doug decided to pursue his natural talent and go to culinary school, something Jude herself had been pushing for.
Doug graduated at the top of his class in 1996 from Johnson & Wales (Rhode Island). Julia Child gave the commencement speech. Immediately after, Doug accepted a position as Sous Chef at The Melrose Club in Hilton Head Island, SC. After a year, Doug moved back to Elkton and was hired as a line cook at then un-opened restaurant, Iron Hill Brewery. Five years later he was promoted to Executive Chef and Operating Partner of Iron Hill, which now has over 8 locations. While at Iron Hill, Doug produced several “Best of Delaware” awards, with a string of five “Best Restaurant” awards in a row. After10 outstanding years with Iron Hill, Doug and his wife decided for a change and moved to the beach, signing on with Matt Haley and SoDel Concepts as Head Chef of highly acclaimed restaurant, Bluecoast.
Of his employer, Ruley states that Haley and the SoDel team are “pioneers” in the culinary field in Delaware. “Working with Matt has been the most rewarding years of my career. His wisdom and leadership brings out the best in his employees.”
Doug credits his success to the tremendously talented people he has worked with throughout his career, and to his family, for being understanding of the vigorous nature of the culinary world. He currently lives in Fenwick Island, Delaware with his wife, Lisa, and their three children.
About SoDel Concepts:
SoDel Concepts was founded by Chef Matt Haley. SoDel Concepts was named to the 2009 Inc. 500, which lists America’s fastest-growing private companies. The group’s restaurants include Fish On! in Lewes, Lupo di Mare in Rehoboth Beach, Bluecoast and Matt’s Fish Camp in North Bethany Beach, NorthEast Seafood Kitchen in Ocean View and Catch 54 in Fenwick Island. Matt Haley and co-owner Scott Kammerer also own Haley-Kammerer Consulting, a hospitality management company that provides management and consulting services for businesses such as Troegs Brewery & Kitchen, James Street Tavern, and Premier Wine & Spirits in Wilmington, Delaware. Others include Que Pasa in Dewey Beach, Fins & Claws restaurants in Rehoboth Beach. Sports at the Beach in Lewes and Waterman’s in Ocean City, Maryland. For more information, please visit http://www.sodelconcepts.com.
Note: You can access directly all of SoDel Concepts restaurants, including Plate Catering, on AboutMyBeaches, by a click on their individual links or on SoDel Concepts. Don’t forget to check Global Delaware, as well. See what this non-profit is all about.
July 17th, 2012
Welcome is what I want to say to all of Matt Haley’s Restaurants. It has been 3 years since I started this blog. The concept has stayed true. I wanted to promote the Delaware Beaches. I really do love living here and that’s what I told Matt Haley when I was pestering him about advertising on my website. It is a little tricky when you are talking and writing about restaurants. Afterall, it is your own experience. I write about them on my own terms; no technical training, for sure. I know how I like to be served. I like a variety of foods. And I love innovative cuisines.
I have eaten in several of Matt Haley’s Restaurants. Every time I wrote a post, I would send an e-mail to the company. It did not fail that Matt Haley was the one that answered those e-mails immediately. Not his managers and others in his staff; but, himself. That has not happened very often. I thought that said a lot about the man behind the concepts. And, SoDel Concepts restaurant group, is his restaurant development company located in Delmarva.
I have had the opportunity to attend several fundraising events hosted by Matt Haley. Yes, he does wear many hats besides the Chef’s. On those occasions, I have watched him interact with his staff. It is like a one on one kind of thing. Mutual respect and admiration. Maybe family is the right word to describe it.
Matt Haley’s feels at ease whether he is the Chef at a fundraising event at a farm or fundraising at one of his restaurants for Global Delaware.
In 2010, the organization Outstanding in the Field chose him as the Host and Chef for an amazing dinner held at the Indian River Life Saving Station. The organization, Outstanding in the Field, travels the world to find exceptional chefs to showcase the local food culture and salute area farmers, growers and fishermen. It was a first for Delaware!!
You can find SoDel Concepts and Plate Catering on the right hand side of this website. Just click on either one to go directly into their sites and find all there is to know about them. You can also click on the links available on the left hand side of this website, as well, to go directly into all the individual restaurants, including Plate Catering.
The Owner and Executive Chef is Matt Haley. Southern Delaware has the farms and the water. These provide us all with a unique advantage to fresh food, wonderful vegetables, poultry and beef. There are amazing restaurants and chefs making Southern Delaware a dining destination. And, Matt Haley’s Restaurants have the whole package.
Matt Haley’s Restaurants are under SoDel Concepts. And, here they are:
SoDel Concepts – Tel. 302-436-8600. Website? http://www.sodelconcepts.com.
Fish On! – Tel. 302-645-9790. Website? http://www.fishon.bz. Happy Hour, Opens at 5 p.m., Sunday 3 Chef designed courses for $19. Location? 17300 North Village Main Blvd., Lewes, DE 19958. At The Villages of Five Points. I wrote a post on the restaurant on 7/10/12. Just click on the month of July and scroll down to the date.
Lupo di Mare – Tel. 302-226-2240. Website? http://www.lupodimarerehoboth.com. Happy Hour 5 – 7 p.m. Early Bird Special, 3 courses for $19 if seated before 6 p.m. Location? 247 Rehoboth Ave., inside the Hotel Rehoboth. I have written in the past about this restaurant. Just click on the month and scroll down to the date. 6/12/2011, 12/4/2011, 5/5/2012
Matt’s Fish Camp – Tel. 302-539-CAMP. Website? http://www.mattsfishcamp.com. Opens 12 p.m. – 9 p.m. Sunday – Thursday. 11 a.m. – 10 p.m. Friday and Saturday. Location? North Bethany, South of the Indian River Inlet. I have written in the past, also, about this restaurant. Again click on the month and scroll down to the date. 4/20/2011, 6/26/2012
Bluecoast Seafood Grill – Tel. 302-539-7111. Website? http://www.bluecoastseafoodgrill.com. Opens at 5 p.m. Location? 1111 Highway One, Bethany Beach, DE 19930. It is just north after you leave Bethany Beach.
Northeast Seafood Kitchen – Tel. 302-537-1785. Website? http://www.northeastseafoodkitchen.com. Opens at 5 p.m. Outdoor dining is also available. Location? 29F Atlantic Avenue, Ocean View, DE 19970.
Catch 54 – Tel. 302-436-8600. Website? http://www.catch54.com. Location? 38931 Madison Ave., Fenwick Island, DE 19944. In the Shark’s Cove Marina. Same view, new building due to a fire that took place last year. What I hear are good things and words like so “cool”. I’ll let you know how it is soon. Opens at 11:30 a.m. Happy Hour is from 12 Noon until 6 p.m.
Plate Catering is Matt Haley’s catering company. He is the Owner and Executive Chef. A dinner for 2 or for a large gathering…this is what this company does. Awesome dinners taking the stress out so that you can enjoy your company. Tel. 302-644-1200. Website? http://www.plate-catering.com. Email? info@plate-catering.com.
So, what else can I tell you about Matt Haley? Remember when I mentioned above, the many hats he wears…..a philanthropist’s. It is worth mentioning that Matt Haley founded Global Delaware. It is a non-profit “organization dedicated to providing goods and services to children at risk in distressed situations”. Global Delaware is helping, here at home, and it is also extending a helping hand overseas. To know more about it, to get involved, to donate (anything helps), please visit http://www.theglobaldelawarefund.com.
Notes: Matt Haley’s Restaurants do not accept reservation. You have to do like me; either very early or late. I choose late. It’s summer and it stays light so late. Let me know how you like them.
Matt Haley’s Restaurants are sensitive to those customers with food related allergies. They are very willing to make your visit a pleasurable one.
By the way, let me tell you that there were other e-mails sent to SoDel Concepts. They were the ones that started “Don’t kill the Messenger”, if you get my drift. He did answer!! Have a good one!!
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