May 24th, 2011
Out and About in Rehoboth Beach, I found Josephine’s Daughter, Shop, Hats, Jewelry, Home Decor, Art, Delaware Beaches, The New Kid On The Block
Downtown Rehoboth Beach is a fun place to shop. Many of the stores and restaurants are easily found on the “Avenue” but some of the most interesting ones are found on the side streets that weave around this coastal town. From the beach you can stroll through the town; it is that relaxed. It is also that casualness, fun and eclectic lifestyle that brings visitors every year to get away from it all. We, the residents, love it and know how special it is to live here.
I was walking on trendy Baltimore Avenue when a shop caught my eye. It seemed I had seen it somewhere else. It was in the Shops of the Rehoboth Mews. This is a “street mall”. Just one alley from Rehoboth Ave. to Baltimore Ave. with shops and coffee shops on either side.
The store is brand new in the Rehoboth Shopping Circuit. For the past 15 months they had been in Lewes, just up the road. Here, in town, they were getting great foot traffic.
Just like anywhere else, once a new store or restaurant opens people just show up. As I stepped into the store I noticed that there was abundant color throughout the store. Summertime brings that. You are at the beach so go for it.
This shop is fun, and very eclectic with affordable prices. A gift for a friend; an unexpected hostess gift, or your own personal indulgence.
Josephine’s Daughter is at 129 Rehoboth Ave., Suite D, 40 Rehoboth Mews. The tel. is 302-260-9577 and the website is http://www.josephinesdaughter.com. I think it is easier to find parking on Baltimore Ave. and access the store from that street. Please note that you can find Josephines Daughter on Facebook.
Come with me. Let’s go shopping. The pictures will show you a sample of what’s in store for you. Scarves and accessories.
Cute summer handbags.
There is a signature line of ankle high art-print boots.
These sandals were so cute. The pair comes with one set of decorative clip-ons; you can buy extra ones. The sandals were stylish, well made and comfortable.
There was another line of shoes and sandals, just as colorful as the rest and there were plenty of women trying them on and saying how good they felt on their feet.
I did not see too many things for men; therefore, I would say this store is predominantly for us, women. But wait, the game fish bottle openers will be for the guys.
The jewelry? One of a kind pieces made for Josephine’s Daughter.
I did not try the Saress on. This is called the ultimate beach dress; wear it from the beach to a happy hour; to dinner. It is supposed to be comfortable, stylish and always appropriate on or off the beach.
Then I saw the Wallaroo hats. I know this company. They are from Boulder, Colorado. The hats are available in a variety of styles for men, women and children.
The majority of the fabrics block 97.5% of the sun’s ultraviolet rays. Look for the label which determines which hats are UPF-50. If you want to learn more about this company, please visit www.wallaroohats.com. Josephine’s daughter had a nice selection.
Josephine’s daughter has home accents, as well. A vase here, a mirror there. Serving pieces and wine stoppers.
The store has a second floor with some furniture and art, as well. That room was being put together. But, this is what I found.
Customers, smiles, laughter, strolling with a friend, summertime, the beach….it is great.
Have a good one……talk to you later…
Tags: affordable prices, Art, boots, Delaware Beaches, eclectic shop, gifts, hats, Home Accessories, Home Decor, hotess gifs, Jewelry, Josephine's Daugher, Local art, sandals, Saress Dress, Shopping, shopping in downtown rehoboth beach, Wallaroo Hats, Womens Apparel
Hi Gloria, sorry I missed you at the shop. My sister-in-law, Debbie, told me you were in and gave me your card. Thanks so much for your beautiful pictures and kind words on your site. We are honored to be included. The site is terrific; I find myself reading more and more because you are so thorough. Great work!
Don’t be a stranger – stop by and say hi anytime!
Deb
Josephine’s Daughter
Hi Deb: Thanks for your comments to the blog. I got a Wallaroo hat and I love it. I will introduce myself the next time. The store looks great.
I visited your store on Friday, May 11, and was enchanted with the selection of apparel and accessories.
I truly loved your decor and the reasonable affordable prices. I intend to becaome a regular cust0omer.
M. woods
Thanks for writing to my blog. I am glad you enjoyed the shop. Rehoboth Beach is lucky to have them.