January 14th, 2015

Destination? State of Delaware, Tourism, Delaware, New Tourism Brand Campaign, Delaware Tourism Office, “Endless Discoveries”, New Delaware Tourism Office Logo

From the Delaware Tourism Office comes great news for those of us that have the ability to pass on information about our small state.  Sought after by many as a place for retirement, for fun, and for relaxation, the Delaware Tourism Office is really campaigning so that when it comes to your vacation choices…..Delaware is It!!

It is the first time in the state history, that the Delaware Tourism Office has created a brand identity, a tagline and even television commercials designed to increase national awareness of Delaware as a desirable place to vacation.  Many of us know that already, now we want you to check it out.

It is called the “Endless Discoveries” brand campaign.  It aims to boost visitation and tourism revenue in Delaware by creating an image in consumers’ minds of the state as a destination that will surpass any preconceptions.

The Director of the Delaware Tourism Office states:  “The challenge has always been to show others that Delaware is far more than just a place they pass through on I-95”.   That, I have heard….receiving a call saying “We are on 95 going to such and such place…passing through Delaware….and, are you close by?”

I found this interesting…The brand campaign messages were specifically designed to resonate with female consumers, who have been shown to statistically more likely to take the lead in vacation planning decisions.  The campaign is expected to reach hundreds of thousands of people in 16 East Coast states.

The new logo above shown, along with the words Endless Discoveries is hoping to spark the travelers’ curiosity and make them want to learn more……The Director of the Delaware Tourism Office, Linda Parkowski, goes on to state “The next step was to create words and images that fit that concept, and give travelers a sense that Delaware has treasures waiting to be found.”  Some of us have found those already!!

To learn more, and to begin your journey, please visit http://www.visitdelaware.com.

NOTE:  To see the 60-second Endless Discoveries commercial, visit the DTO YouTube page at https://www.youtube.com/watch?v=msCpCkUemoA.

Please also note that the information for this post was taken from the Delaware Toursim new brand campaign:  “Endless Discoveries”